IS Disruption Predictable? Yes
To most organisations, disruption feels like an ambush. It’s an overnight success story for someone else, but at your expense. Yesterday, your market position felt solid; today, a new player redefines customer expectations and your offering suddenly feels dated. Responding to this sudden shift can take years, often with lasting consequences for profitability, reputation, […]
IS Disruption Predictable? Yes Read More »





